Wednesday, September 27, 2006

Interactive text messaging revisited

The long awaited meeting with Mark Cody of 02 took place this week. I was hoping to find some new and innovative way of closing the loop on training courses that were delivered outside the bounds of a Learning Management System. As we have been looking at new ways of delivering content ie such as via an iPod, how could we be sure that the material had been watched and understood? Inside a Learning Management System, you would be given a test which would capture and store your results.

Using Interactive messaging you can send messages and quizzes to anyone who owns a mobile. They can be asked a number of multiple choice questions and their answers could be easily texted back directly into a database. Excellent for uses in compliance training to register the fact that they have received and understood the message.

This technology could also be used for reminders, snap surveys and opinion polls as well as marketing and customer service uses. Anyone who has called the AA after breaking down will know that while you wait in your car they send you a text containing the name, company and registration number of the vehicle that will come to your rescue, together with the estimated time of arrival. A really good tool for enhancing the customer experience methinks.

We are currently looking at setting up a pilot to explore its uses in e-learning; so if you are based in Yorkshire and Humberside and employ under 50 people, contact us we may be able to help you

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