Another use for RSS?

Sorry to digress again but I got an email from a marketing guy I had spoken to on a forum weeks ago about RSS. He sent me a report that detailed how RSS worked (which I now didn't really need, but I thought I'd give it a read in case there was some aspect that I hadn't grasped.) There was one aspect which I hadn't considered as I was concentrating on using RSS from an elearning point of view, but you could actually use it in terms of e-marketing. As a project, we produce newsletters on a monthly or bi-monthly basis, we save up stories news and events to send out one newsletter which may or may not be fully read. If we get our end readers to subscribe to our RSS feed, we can update them daily on the latest project developments, whether that be news, podcasts, videos, product reviews etc. Worth thinking about more strategically perhaps. Click here to download the document(you need to give your name and email then a link to the document is sent to you - if you don't want to do this let me know and I'll get a copy to you)